Happy Tails Pet Sitting

CONCEPT PROJECT

This pet sitting business needed a logo and collateral that shows all the fun personality of the pets they care for. The cat and dog in the logo are eagerly leaning forward, anticipating having fun with the pet sitters. Bright colors, paw print patterns, and thought bubbles help to further show the personality of these pets.

A booklet showing all Happy Tails has to offer gives pet parents all the information they need so they can be truly assured that their pets are in good hands and having a great time.

A journal is included with prompts so pet-parents can fill in any information and instructions the pet sitters might need. Later, while pet-parents are away, the pet sitters can fill in notes about a pet’s experience of their “stay-cation” adding to the experience.

Nocturne Bed & Breakfast

CONCEPT PROJECT

This identity design includes trifold brochures, ads, and collateral for a Bed & Breakfast located in Montgomery County, Pennsylvania. This Victorian home blends historical elegance and modern comfort to provide guests with a truly restful vacation experience. Their materials needed to reflect the charming experience of staying in this elegant home while giving potential guests ideas of the amenities and local attractions available.

Magic Event Mailer

CONCEPT PROJECT

This mailer is an invitation for a magic event fundraiser benefitting a children’s hospital. With each flip unfolding the invitation more of the scene is revealed. When the invitation is fully opened, a rabbit magically appears from the hat. The simplified illustration style reinforces the child-like wonder of the magic show as well as reminds viewers of the children who benefit from the fundraising event. A deck of cards can also be given out as a party favor for guests to practice their own magic card tricks.

Jazz Festival

CONCEPT PROJECT

This eye-catching event poster and ticket is full of vibrant colors, visually representing jazz music. Textured instruments and faded music notes contrast with the bright backgrounds. A perforated section of the ticket can be filled out for a raffle entry.

Serenity Day Spa

Serenity Day Spa is located in Doylestown, Pennsylvania. They offer a selection of spa experiences with organic products, potent botanicals, and the latest technology to guide visitors to relaxation, health, and beauty. The natural color palette and textures, and botanical imagery are used throughout the website, collateral, ads, and menu brochure to reflect the spa experience visitors are sure to enjoy.

Girl Scouts of Eastern PA Retail Projects

Projects include a magnetic frame and word set that was given as an event gift, gift certificates for the shops, and lip balm label designs. Each design followed specific guidelines for Girl Scout branding regarding fonts, colors, patterns, etc.

The Language of Flowers Postcard Set

CONCEPT PROJECT

Floriography is the language of flowers. In 19th century Victorian England and the U.S., gifts of flowers, plants, and arrangements held specific meanings. Now, in times where sending a message is usually just a quick text or email away, sending an old-fashioned postcard truly stands out. This charming postcard set displays vintage artwork of twelve flowers with their specific meanings. Send compliments with an iris or your wishes of good luck with a sunflower, and let the recipient know how much they mean to you.

Devastation on the Delaware Book

Devastation on the Delaware is the only comprehensive documentary book about the largest flood disaster ever to hit the Delaware River watershed. The record-setting flood of August 1955 changed life in the Delaware Valley forever. The mud-stained cover and dramatic vintage photograph show a devastating picture of the destruction caused by the flood waters. The once pristine vintage book will never be the same, just like the effect this flood had on the people who lived through it. The interior design of the book features a clean layout with several maps, diagrams, and photos, further revealing the full history of this event. An ebook version was created as well.

Chili Cook-Off

CONCEPT PROJECT

This Chili Cook-off event project has an updated logo and dynamic look with bright colors and bold patterns. The back of the tickets feature stamp sections allowing guests to sample six bowls of chili at the various stations. There are also three perforated “people’s choice” tear off tabs which can be dropped into the ballot boxes in front of the chili stations, allowing guests to vote for their favorite chili. Additional gear available for purchase includes chili bowls, buttons, and baseball hats.

Sustainability Poster Series

CONCEPT PROJECT

Each poster in this series has a similar message. On the left half of the posters viewers are presented with a striking image or popular animals that are often thought to be beautiful. The message prompting viewers to have a closer look is uncomfortably tight. On looking closer various pollutants can be found lurking in the background. The last part of the message is simply a website address, inviting viewers to visit and learn more about the effects we have on the environment.