CONCEPT PROJECT

Each poster in this series has a similar message. On the left half of the posters viewers are presented with a striking image or popular animals that are often thought to be beautiful. The message prompting viewers to have a closer look is uncomfortably tight. On looking closer various pollutants can be found lurking in the background. The last part of the message is simply a website address, inviting viewers to visit and learn more about the effects we have on the environment.