CONCEPT PROJECT

This mailer is an invitation for a magic event fundraiser benefitting a children’s hospital. With each flip unfolding the invitation more of the scene is revealed. When the invitation is fully opened, a rabbit magically appears from the hat. The simplified illustration style reinforces the child-like wonder of the magic show as well as reminds viewers of the children who benefit from the fundraising event. A deck of cards can also be given out as a party favor for guests to practice their own magic card tricks.